In recent years, individuals have been using social network sites like Facebook, Twitter, and Reddit to discuss health-related topics. These social media platforms consequently became new avenues for research and applications for researchers, for instance disease surveillance. Reddit, in particular, can potentially provide more in-depth contextual insights compared to Twitter, and Reddit members discuss potentially more diverse topics than Facebook members. However, identifying relevant discussions remains a challenge in large datasets like Reddit. Thus, much previous research using Reddit data focused on selected few topically-oriented sub-communities. Although such approach allows for topically focused datasets, a large portion of related data can be missed. In this research, we examine all sub-communities in which members are discussing e-cigarettes in order to determine if investigating these other sub-communities could result in a better smoking surveillance system.
Objective:
We aim to explore how to effectively leverage social media for vaping electronic cigarette (e-cigarette) surveillance. This study examines how members of a social media platform called Reddit utilize topically-oriented sub-communities for e-cigarette discussions.