The use of social media as a syndromic sentinel for diseases is an emerging field of growing relevance as the public begins to share more online, particularly in the area of influenza. Several applications have been developed to predict or monitor influenza activity using publicly posted or self-reported online data; however, few have prioritized accuracy at the local level. In 2016, the Cook County Department of Public Health (CCDPH) collected localized Twitter information to evaluate its utility as a potential influenza sentinel data source. Tweets from MMWR week 40 through MMWR week 20 indicating influenza-like illness (ILI) in our jurisdiction were collected and analyzed for correlation with traditional surveillance indicators. Social media has the potential to join other sentinels, such as emergency room and outpatient provider data, to create a more accurate and complete picture of influenza in Cook County.
Objective:
To determine if social media data can be used as a surveillance tool for influenza at the local level.